PR Island

Trend in a trendy field...

I am a postgraduate student in Public Relations at the University of Westminster (London)and this blog is an assignment on current trends in public communication and public relations. When I knew this topic, my first thought was: “But Public Relations itself is a trend!!!!!” The President of the Chartered Institute of Public Relations CIPR describes the Public Relations as “an attractive industry, consistently ranking among new graduates’ top three career choices”. So, the objective is to explore a current trend in a trendy field.
The topic is so broad that I hesitate among two trends:
- women in PR: the “influx of women” (Grunig et al, 1992; 419) in the public relations field is not new anymore and it will be interesting to explore the development of this trend in the future. I am now, trying to find some figures in other professions to compare the status and condition of women. Do women succeed in PR and is that going to continue?
- PRisation of the media: or the increase of the dependence of the media on PR for more and more of its content (Stauber and Rampton, 1995; 3). This is a big issue because people are more and more aware of this situation and the worst impact is that the public trust less and less the media.
I’ll seize the holydays period to make my research, so I am waiting for your comments and suggestions... And Merry Christmas!!!!!

posted by Lanto Razafindralambo @ 11:20 AM